Our Story

Play Avenue was born thanks to a number of live events colliding together that left me, Amanda, owner and founder, looking for something more.


As they say, life begins at 40, and for me, it did! I met a wonderful man, who soon became my husband. We then had a son together who really was my inspiration for this venue.


While this was an exciting time, there was sadness too, as I lost my amazing mum to cancer. As these life events unfolded, it became clear to me – what I wanted from life was changing and my senior corporate job no longer cut it.


So, I started to dream and plan – I wanted to create a business that would enhance our lives, get me excited about going to work and be something that many could enjoy. And so, after months of hard work, some setbacks, a few tears and plenty of laughs, Play Avenue was born!


Opening the doors of Play Avenue was, and still is, a massive thrill, and I am so proud that we have created a safe, stimulating environment where children can learn and explore the world around them. When starting my planning of Play Avenue, my aims were to do it carefully, focus on quality, build a team that works together like friends – and treat visiting families the way we want to be treated.


I think we’ve done it. I hope you enjoy your visit as much as we love you being here.


Amanda x

Destination Lincolnshire Tourism Awards 2022 double winner

Our Vision

To be widely recognised as the best Role Play
Centre by families and educational settings.

To create an unforgettable experience for families

Give our guests the warmest of welcomes

Operate a safe, secure venue, where you can relax

Strive for clean and
always 'new' looking

Present a team who
fiercely care about you
and our business

Do the right thing and listen to customers